Importance of Getting listed in Local Directories

Do you own a business or planning to set up a new one in Australia?

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Weather you have already set up a new web hosting business, a filter paper business or have thoughts of starting any other type of business right now, then the online business directories are of great help. It is because when any of your potential customers want to find products/services in your target geography, they find the information on search engines like Google.

Of course, they can search on the web for your brand/company name only if they know something about you. In any case, if you are just about to start a new Indian business in Australia and want the best platform to list it, you need to get listed on a local business directory. If your brand name is too generic to be “brand-able” like “Best Shoes Online” or “Seo Services India“, then you will face difficulties in tracking your brand mentions online.

As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people go to the Yellow Pages to find local businesses. Today, people are turning to the internet as a way to find trusted business recommendations.

One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few, you’re really missing a huge opportunity to get found by online searchers.

As an example, DesiMarket.com.au lists all businesses owned / operated by Indians across Australia.

Every individual directory that you submit to is another chance to get found online, so it’s important to make sure you’re listed in every directory possible.

Why Online Listing Directories?

Whether you are seeking to increase your customers, boost online presence or improve traffic, getting listed on local business directories can be of great aid as your business listing page on the respective local directory gets indexed by the search engines and can rank pretty high in results. We all know how important ranking in top positions on search engines is.

What online directories offer?

They give a chance to advertise your business for free or a small listing fee which is quite worth it. They can also help you in:

• Attracting a huge base of customers towards your business
• Reaching people when they want your business to hire
• Marketing your business in a cost effective manner
• Measuring the performance with analytics / tracking mechanism offered by the local directories

With many online directories to choose from, it is wise to start listing with the local directories (country specific directories) first.

For small businesses, local search is likely to drive most of the traffic to your business’s website or physical location. This is why it’s so important to get listed in online business directories that have a quality rank. Adding your business to directories that rank well should give you an extra boost in the SERPs and create quality backlinks to your site – it’s the quality, not the quantity.

Why Local Business Directory Websites Are Your Saviors

Back in the old days, an integral part of any SEO strategy was submitting your website to web and article directories. Google would view these links as evidence that your business is respected and deserving of promotion. But these directory sites started to attract more spam than valuable information, and Google gradually stopped recognizing their authority. However, there are many local business directories that still have great reputations, and Google uses these as “citations,” or trusted sources for information, when deciding how to rank your website. Local search optimization is, therefore, the only remaining valuable SEO tactic that relies heavily on directory submissions.

The online local directories give you countless benefits. Now, have you listed your business in an online local directory yet?

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