WHERE?
State Library of Western Australia, 25 Francis Street Perth
WHEN?
15th - 17th November 2010
HOW?
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Abstract
Casestudy: Bring David Hicks Home Campaign
Format: Oral Paper
Conference Year: 2007
Presenters
Abstract
The Bring Hicks home campaign was one of Amnesty International Australia's most ambitious projects to date. After five years of campaigning on the issue the organisation needed to come up with new ways to engage the public. The campaign focused on touring a full scale replica of David Hicks' cell with a direct link to an online campaign site. The project also included membership, advocacy and media strategies. This talk will take a look at what is involved in running a live campaign, and share honest insights into what worked and what didn't.
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About the presenters
Nathan Cockroft
Nathan is the Manager of the Online and Interactive team for Amnesty International Australia (AIA). He has over 10 years experience working in online media. Before coming to AIA he worked for Fairfax media and was the Senior Producer for the Australian Financial Review. Nathan is passionate about the potential of the Internet to bring people together, empower them to take action and to give individuals a voice. He is committed to integrating standards into AIA’s online work, ensuring the AIA's internet presence is accessible to all.
Nathan Cockroft has worked in online for over 10 years. Nathan started as a producer for the Australian Financial Reviews' news web site afr.com. After a year he was promoted to be the Night editor for the site. He took on a position as producer for the Market Wrap, an AFR masthead Fairfax digital produced daily web cast that covered the day’s market results. The Market Wrap was taken up by Hutchison 3G as part their video content for their newly established 3G network. The program was also picked up by channel 10 and aired Monday to Friday after their late night news. Nathan then went on to be the Senior Producer for the afr.com where he was responsible for content development.
In 2004 he left Fairfax to take up the role of Online and Interactive manager for Amnesty International Australia. He was responsible for leading the redesign of their website and implementing an organisation wide online strategy. He was a project leader for the organisation’s highly recognised 'Bring David Hicks home campaign'.
WAIA was formed in 1995 to represent the Internet community in Western Australia. It is Australia's oldest and largest state based internet industry association.
For further information contact Andree McIntyre.
Phone: 08 9386 9155
