
State Library of Western Australia, 25 Francis Street Perth
15th - 17th November 2010
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Social technologies offer great potential as platforms and channels for dialogue and action. However there is no sure fire set of ingredients to getting the mix right. Understanding what motivates people to take action, and ensuring that people actually participate, is as important as the design of the tools themselves.
Using case studies from Digital Eskimo's social, political and environmental campaigns and work with NGO's and NFP's this talk explores the use of mobile and web 2.0 technologies in initiating and fostering connections with the intended "community". In seeking to facilitate change these tools can be used to reach out to a broader audience, or to move closer to them. This talk outlines when, why and how this differs depending on the project objectives, how well you know your community and where some of the opportunities and challenges are.
You can view and listen to Penny's talk on slideshare or
You can catch up with her comments about Making Links on her blog. If you only want audio, listen here.
Penny specialises in design strategy and research with an emphasis on design methods to support social change. Prior to joining Digital Eskimo Penny spent 10 years as a producer, interaction designer, researcher and trainer specialising in interactive media and community projects in Australia and New Zealand. Her interest in emerging interaction design methods led to a research position at UTS's Interaction Design and Work Practice Lab investigating the use of mobile technologies and participatory design methods for creating social software. In her current position as Projects Director for Digital Eskimo, Penny drives an experimental design research program and co-ordinates design and development teams in creating engaging social projects. Penny oversees the design and production of online tools and community action campaigns for clients such as Guide Dogs NSW/ACT, ETU Southern Branch, Climate Friendly, Amnesty International Australia, WWF Australia, ACTU, Sydney Symphony Orchestra and other social and environmental change organisations.
WAIA was formed in 1995 to represent the Internet community in Western Australia. It is Australia's oldest and largest state based internet industry association.
For further information contact Andree McIntyre.
Phone: 08 9386 9155